1. Excellent open and read rates

Emails could go unread for days, and clients are likely to swipe right past your paid social media ads without even batting an eye. Nevertheless, most text messages are viewed as soon as they arrive.

This is due to the fact that users are more likely to launch their default text messaging app than to activate their data connection in order to view emails and respond to advertisements on social media sites. Additionally, according to statistics, against 33% for emails, more than 90% of SMS are opened within three minutes.

Additionally, because texts are not governed by external algorithms, they reach the intended audience more quickly than email or social media advertisements.

2. Great for mobile optimization

Due to the fact that text messages are delivered directly to customers’ mobile phones, SMS offers a superior user experience. Customers may interact with your brand without having to download any apps, tolerate the noise on social media, or sift through several emails.

Additionally, the SMS text restriction keeps your communications concise and simple to read. Customers can understand the purpose of your message in less than a minute and react as appropriate.

Furthermore, according to a recent Statista survey, 50% of participants said they use their smartphones for five to six hours per day. This is one another justification for including SMS marketing in your digital strategy.

3.Works very well with email marketing

When you include SMS in your digital strategy, you don’t have to stop using email marketing. In actuality, SMS and email marketing complement one another quite effectively.

Use SMS’s advantages to send time-sensitive information, such as reminders for services, feedback requests, or other real-time alerts, and then follow up via email for additional in-depth details.

As a result, this significantly raises email engagements while preserving SMS open and read rates. The innovative elements of email marketing can also be applied to SMS marketing. Think about employing responsive designs and including audio and visual assets in your messages.

4. Perfect for two-way conversations

SMS enables you to communicate with your consumers in real time. Customers can reply to your communications with keyword or number codes. These foster stronger consumer-brand bonds and return business.

Additionally, you can send messages with VIP offers or request feedback and be sure to get a prompt answer. Some consumers may not be able to respond right away, but they can always do so later.

The same cannot be said for marketing calls, emails, and social media advertisements. When having a terrible day, customers might not pick up the phone, they might not want to go through multiple emails to respond to your message, or the algorithm might not bring the ad back.

SMS is ideal for two-way interactions because of this.