One of the most underutilized yet powerful mobile advertising platforms is short message service (SMS). The popularity of SMS and texting among consumers increased by 75% in 2021, according to Statista research, surpassing that of email and in-app messaging.

Similarly, it is a great moment to use SMS marketing as individuals grow increasingly accustomed to communicating with businesses via mobile devices. As a result, this article clarifies the various approaches you may make SMS marketing effective as well as why it has to be a part of your digital strategy in 2023.
The benefits of including SMS marketing in your digital strategy
Regardless of how advanced your digital strategy is already, SMS marketing is a necessary tool. This is why: