A rare breed of independent contractor is the copywriter. In addition to having in-depth marketing knowledge, we also geek out over the fundamentals of human psychology and have a knack for writing in a way that enables us to sell in a chic and sophisticated manner.
And as a result… we kind of tend to be good at… many things? Or, at the very least, it is what your clients likely believe.
If you stop to consider it, the exact function of a copywriter occasionally becomes a little hazy. With clients wanting you to serve in the capacities of copywriter one day, content writer the next, and full-fledged marketing strategist the third day!
Where do you draw the line is the question, then.
As a copywriter, what jobs should you actually be doing?
The beautiful thing about working as a freelance copywriter is that you may do or offer anything you choose!
When I first started my business, I frequently provided services other than copywriting to gain clients. The only services my agency offers to clients today are copy and consulting.
It is therefore quite possible to broaden your job scope in order to gain experience and develop client relationships, even while your ultimate goal may be to limit your work to simply writing words in documents and sending them to clients.
Therefore, I’m going to break down the typical functions and responsibilities that a copywriter fulfills in this article. BUT I’m also going to share the extra services that a copywriter can provide.
1. Copywriting Services
Okay, so this first category is a list of the services that are actually included in the job description of a copywriter (in my opinion). Smart customers who genuinely comprehend what you do can anticipate that you will take care of this for them.
Now, before the list I’m going to give you overwhelms you, please remember that this is YOUR copywriting business. And if you don’t want to, you are NOT required to supply all of these assets.
Ads
This can include printed advertisements like those in newspapers and on flyers, as well as digital advertisements like those on Google, Facebook, and Instagram, as well as video advertisements like the ones you can watch right now on YouTube.
Of course, the basic goal of digital advertisements is to generate a click. It’s crucial to keep in mind that your title and the first couple of phrases of your text are the MOST IMPORTANT THING to get right when writing advertisements (and all other types of copywriting, for that matter).
Because you just need to master the skill of creating captivating hooks in the age of “the scroll.” Every effective advertisement has a catchy opening line.