Update Your Social Media Accounts

Delete any older accounts you no longer use before choosing the social media platforms you want to focus on. Create succinct profiles with a narrative of your background story and a powerful social media profile picture, making sure that your information is accurate.

Take some time to develop your brand on the platform and engage your audience by recognizing the distinctive features that each social media platform has to offer.

​Identify Your Area of Expertise

Everyone is an expert at something, whether it is creating and disseminating high-quality material or having in-depth knowledge of a certain field.

Is it time to give a couple more things a shot? Take a look at the content you’ve created that has gotten the most attention from your audience. Is it possible to recreate this with different content or reuse anything to get people to interact again?

The more unusual and engaging material you create in your chosen industry, the more your fans will start to see you as a leader in it.

Regularly Share Content

In the beginning of social media, publishing more frequently could increase interaction. However, today’s incessant publishing wears people out and irritates them. You want to interact with your audience, but avoid coming across as desperate by holding back on sharing.

Posting three to four times a week is ideal for personal brands. It is advisable to focus on two or three channels that you find most appealing and make an effort to be active there. It’s acceptable if there are days when you don’t post. Choose which social media metrics are most crucial, look over the data pertaining to your postings, and identify a successful pattern.

Utilize social media hashtags for research, news websites for trending subjects, and the creation of time-relevant and more likely to go viral visuals such as photographs, infographics, and animations.

Combine Email marketing and social media

There are several ways to use email marketing to spread the word about your brand on social media. The simplest method is to include buttons for your social media accounts in your email signature and in your emails itself.

Sharing your social media information via emails using a well-curated email newsletter is another fantastic strategy. To build this automatically, you can quickly use an email marketing solution like Hubspot or one of the many well-liked alternatives.

Your email list can help you build a following of devoted followers who regularly interact with your postings on social media. Your Instagram account’s most popular social media postings, articles from your Linkedin profile, podcast episodes, and even YouTube videos can all be included in an email newsletter.

The possibilities are endless when it comes to combining email with social media, and if you use this approach in your company, you will outperform the competition.

Create a unique approach for your social media posts

You must make sure that it accurately portrays you if you want to create an irresistible personal internet brand. Do you know what to avoid doing to keep a good reputation?

Think of your interactions and written work as a portfolio of your skills and character. Reposting other people’s work is a wise move, but it shouldn’t be your only tactic (or your only method of curating content for social media). You should also include worthwhile content you’ve created to demonstrate your industry expertise.

You must approach different themes from a unique perspective in order to make your work stand out. Don’t be afraid to mention your successes or offer amusing anecdotes from your life (e.g., travel and hobbies). Social media is ultimately about people, so if you establish meaningful connections with your followers, you may thrive over the long run.