1. Pick the Right Story 

If the stories you’re telling are flat to begin with, the strategy will provide little to no outcomes. Regardless of how interesting your writing is.

Therefore, the first thing you should do is to choose tale concepts that have promise. Okay, but how do you come up with these concepts? And what characteristics mark a strong tale idea?

Any of these can be adapted into entertaining stories-based emails that introduce your audience to a little bit more about you (or your team). The majority of business owners make the assumption that their clients don’t want to know about their personal or professional lives. But nothing could be further from the truth than that.

Customers actually want to know that there are actual individuals behind well-known brands. 70% of consumers say they feel more connected to a brand when the CEO is engaged on social media, according to a Sprout Social survey.

You can choose the kinds of personal stories to write about based on how much of your life you’re willing to disclose. When in doubt, consider what you would like to say to your friends or family at dinner. Most of the time, that would also make a fantastic tale for your email list.

2. Write a Strong Hook

The modern world has short attention spans. Your email subscribers won’t read your article, no matter how fantastic it is, if you don’t write it in an interesting enough manner.

Making sure the reader is drawn into the action with your story’s first three phrases is therefore the most important thing you can do. It’s quite challenging for someone to stop once they start reading so much into a story.

What is your process then? Any of the following hooks have consistently been effective for me when I write stories for myself or my clients:

• Start the action in the middle of it (and explain the context later). For instance:

The policeman shouted at me, “RUN!”

I cried back, “Okay, thank you,” as I hurried out of Paddington Station in an effort to hail a vehicle.

But it was already 4 in the morning. Furthermore, I had no notion where to look.

• Start by saying “x time ago.” Recounting a previous incident draws listeners into your story right away. For instance:

Joanna Wiebe, the original conversion copywriter, unexpectedly entered my Slack direct message channel a few months back.

3. Segue to Your Sales Pitch Seamlessly

By the time you come to this section, your readers have already been entertained and are eager to buy your product. In their crowded inbox, your brand is no longer just another. It’s a person they now know, like, and trust. Consequently, purchasing from you seems good.

However, you cannot simply terminate your story to promote your goods or services. That would seem invasive. similar to how an obnoxious ad will cut you off while you’re watching a YouTube video.

Therefore, you must find a technique to smoothly connect your story to your offering so that readers won’t even be aware they are now reading a sales pitch. Sounds challenging. But you’ll soon realize how simple it really is. In fact, the most common mistake with this section is when people attempt to use the moral of the tale as part of their pitch.

Say, for illustration, that your team attended a team-building activity and several glasses were unintentionally broken. If you’re selling a service, you might be able to use this incident to support a claim that, after hiring our software developers, your app would no longer crash.

However, there is a formulaic technique to move from your tale to your pitch. And not every story will have a moral at the end. The majority of your stories will be tidbits of discussions you had with people or an absurd event that occurred during the day (like forgetting your keys at the office). There is no moral to that, nor is there any justification for one.

Instead, you may go back and review the entire narrative to identify one or more phrases or sentences that could serve as the foundation for your segway. Here is an illustration of a whole story-based email. Pay close attention to the transition from the story to the sell.