Do companies email customers too frequently? The answer is yes, according to a recent Business Insider report. However, not for the reason you might imagine.
Not because customers detest receiving emails from businesses. or because sending out a lot of emails is viewed as spam.
They mostly rely on discounts to convince people to make purchases. What transpires, though, if your customer’s whole inbox resembles the image above? They will eventually quit reading your emails, which is inevitable.
Because, let’s face it.
If they know what’s going to be in your emails, why would they open them? Why would they purchase now if they are aware that you frequently offer discounts? Most importantly, why should people choose your brand over that of your rivals?
Building great relationships with your email subscribers is the one thing that everyone avoids doing if they want to stand out in someone’s busy inbox. This is how: