Writing a sales page for a forthcoming launch is necessary. Looking to enhance the current copy on your website or sales funnel?

If so, I’m going to share with you the 10 elements that EVERY sales page MUST have in order to establish authority, foster confidence, and boost conversion rates.

#1. Headline 

Even though the headline is the shortest part of a sales page, writing it takes the most time. I actually write my headlines LAST most of the time.

But since it’s the first element a potential customer sees on the page, it will be the first conversion trigger we discuss in this article.

Make certain that your headline is carefully crafted to:

• Draw in your target audience
• Introduce the offer’s main benefit, pain point, or USP.
• Open a loop to tempt the reader to scroll down past the fold.

When drafting your headline, you should also keep in mind…

Speaking specifically to your target audience’s level of customer awareness is more crucial than anything else.