I employ a program called DiSC. and it alters the game.

I utilized DiSC for the first time at a leadership event over 20 years ago. I’ll never forget that “Dang” feeling. I truly wish someone had informed me of this earlier.

I discovered that, despite the fact that I was very productive and had a commanding, get-it-done attitude, those around me disliked me because I lacked flexibility and collaboration.

I made some significant adjustments to the way I organized my job after the DiSC session, especially with my team. I improved my listening skills. I discovered that working in a team was considerably more effective than working alone, and it was also enjoyable.

DiSC® is a personal evaluation tool that enhances collaboration, productivity, and communication. DiSC is essential for increasing self-awareness and creating powerful sales abilities in business owners.

You’ll have more money in the bank the better you are at analyzing your communication with potential customers and how that communication is received by them.

We all make purchases of goods and services for emotional reasons. You purchase because the brand enhances your sense of self… Alternatively, you may employ a service provider because you demand the best.

What if you could communicate with your ideal client in such a way that they would beg you for business because they were so emotionally drawn to you? It wouldn’t matter how much it cost—they would be all in. Do you want to do it?

If your message isn’t clearly resonating at a deep emotional level with your perfect client, it doesn’t matter how much money you spend on marketing your business.

Your messaging to your ideal client ought to be centered on them rather than on you. It makes sense to communicate with others in the same way that you would like to be communicated with.

However, let me push you to think about communication from this lens:

• How does your perfect client want to be communicated to?
• Do they need bullet points or a 25-page long PDF description?
• Do they like to talk about their personal life or keep it strictly business?

I’m not suggesting that your messaging represents a change in who you are. But if you’re a tell-it-like-it-is kind of person—like I was 20 years ago—you might want to think about how that communication style lands with your ideal client and perhaps soften it up a little.

What is the DiSC?

The DiSC is an acronym that stands for the four main personality profiles described in the DiSC model:

• (D)ominance,
• (i)nfluence
• (S)teadiness and
• (C)onscientiousness.