FACTS: People buy from people – not businesses.
You’ve probably heard that expression before, but you’re not sure how to put it all together. You could be thinking, “Of course, people buy from people… but aren’t they really making a purchase from a company?
Yes, technically.
Additionally, people purchase because the seller is someone they have come to know, like, and trust.
Did you know…
Americans as a whole report that they are 74% more likely to trust someone who has a strong personal brand.
If you have a strong personal brand, 63% of Americans are more likely to buy from you…
and this also applies to corporate executives and business owners. (National Brand Builders Research Study, 2020)
The true magic emerges when you combine messaging infused with your personality with the precise techniques to assist you express your brand to the individuals who want to buy from you.