Content Marketing’s Role in Brand Awareness

The initial stage of the consumer journey is awareness. It follows that you cannot generate revenue without it.

Companies like McDonald’s used to spend a lot of money on traditional advertising to promote their brands. To get kids to beg their parents to take them, they built golden arches almost everywhere and aired TV advertising with Ronald McDonald. However, that is no longer how brands are identified.

Today’s consumers research products online before making a purchase. Before making a purchase, more than 65% of people conduct online research. Enter the function of content marketing in the modern consumer journey. Your brand is more likely to appear for clients searching for goods or services in your category if you have a website and use SEO content marketing.

Let’s take the scenario where I have an issue. I enjoy drinking a mug of green tea in the afternoon because the weather is getting colder. An midday pick-me-up of sorts. But I’ve seen that after bringing the tea to my desk, I tend to become preoccupied with calls or emails.

Before I can drink my tea, it has cooled. I complained to a friend about my frustration, and she suggested I get a cup warmer. My tea will stay warm as long as I leave my cup on the warmer. I think this item would be the ideal solution to my issue, however I have no idea where to purchase a cup warmer. I then enter it into the search field on Google. I notice what follows:

I come across companies I’ve never heard of, a range of goods and prices, and even an article from “The New York Times” endorsing particular warmers. If I scroll through the advertisements, I can also locate smaller companies who have posted articles resembling the one from the “Times” and have links to buy those things on their websites.

In promoting brand recognition, content marketing plays that role. It guides me away from a Google search to information that introduces me to new brands and relieves my pain point. From now on, my afternoon tea will be warm!

In addition, the money invested on content marketing (far less than those Ronald McDonald television commercials) will keep those brands visible in search results for years to come, generating traffic and leads for the websites of those businesses and raising brand recognition.

Advice for Using Content Marketing to Build Brand Awareness

You want it to happen right now since you now understand how content marketing may increase awareness. It makes sense that way. When you own a tool that you are confident will have a significant impact on your company, you want to put it to use. But before you start, consider this advice.

When using content marketing to build brand awareness:

• Know Your Crowd. Recognize the issues that your audience is experiencing. What terms are they most likely to look for on Google? Make certain that your material anticipates their search intentions.
• Employ keywords. Build your keyword strategy on the exact searches that your audience makes after learning what your brand can help them with. You want your website to appear when people search for information on Google.
• Change Up Your Content Don’t only concentrate on blog posts. You require a website for your goods or services, emails, a Google Business Profile, and a social media presence. Post content to help consumers notice, recognize, and think about your brand, such as words, films, images, and photos.
• Attend regularly. You cannot make a single post and anticipate a surge in website traffic. For your audience, you must regularly appear. This entails having a solid website, blogging at least twice per week, and publishing to and commenting on social media every day. Use the content marketing strategies you decide on to reach your audience on a regular basis.
• Be tolerant. The hardest piece of advice might be this one. You must exercise patience. If done correctly, SEO content marketing will always benefit your brand, but it won’t happen overnight. You must have faith in the procedure and rejoice in the constant rise in consciousness.