1. Know Your Customers

A successful product description starts with knowing your target market. Starting with the customer rather than the product itself may seem illogical. But before you can decide on the tone and fashion, you must understand the customer character.

When it comes to your website and marketing strategies, audience-appropriate content is just as crucial as other factors. Knowing who your clients are will help you better understand what they want.

You may modify how you show the product to those potential clients by keeping track of how visitors arrive at your website, what background and age group they may belong to, and what their interests and requirements are likely to be.

2. Sell the Benefits

Customers are searching for goods that meet their needs or solve their problems. If you keep this in mind, you’ll be able to tell right away which elements will appeal to them. But outlining every detail of the requirements can be intimidating. Focus on the features of your product that will serve your customers.

In essence, it is a development of the idea of how the product matches the market. Return to your marketing team and plan. What are the product’s primary selling points? How do these categorically fit what you believe to be the demands of your customer base?

For instance, if you are selling a little refrigerator, the fact that it fits under a desk and contains 12 cans of cola is probably more relevant to a consumer than its power, materials, and design.

Make a list of the main characteristics that clients are most likely to value. Use these words to describe your product.

3. Cut the Jargon

Although the manufacturer’s descriptions contain all the specifications for your goods, it is not a good idea to heavily rely on their wording and language. Similar to corporate text messaging, you want communication to be concise and clear; wordy explanations might obscure a product’s advantages and characteristics.

The fact that you could not be the only online retailer offering a given product gives you another reason to avoid giving too much manufacturer information. You want to distinguish your business. Unexpectedly, even if clients may view the same goods on several websites, concise, well-written product descriptions might influence their decision and persuade them to choose your business to fulfill their needs.

It’s a good idea to review the product descriptions used by your competitors for same or related products. Consider yourself a customer; which technical terms or expressions do you find confusing or jarring? Can you come up with a more effective way to list the main qualities and advantages of the product?

4. Powerful but Natural Language

A certain technique to arouse attention and make a product appealing is to elicit an emotional response. Make sure to use strong words; by this we do not mean excessive or exaggerated. Every product being described as the best, biggest, or most opulent can be grating and tends to make your audience doubt your claims. People are aware of hard sells when they see them.

Be concise while still using straightforward terminology. Perhaps there is a more accurate way to describe something’s value for money or user-friendliness. Avoid overusing words and try to find something more believable but still powerful.

Simply put, word choice counts just as much in product descriptions as it does in product names and domains; just take a look at Australian domain names.

5. All the Senses

Consider the senses that a customer would use to select a product in the real world. It is crucial to recreate these sensory experiences in your product description because buyers who buy from you online cannot physically hold your products.

Think on the product’s appearance, sound, taste, and texture. Select adverbs that evoke a sense of place and give your buyers the opportunity to “virtually” grasp the product in their hands.

Of course, you don’t want to go overboard with poetic descriptions because that would make customers look up the facts. However, a few carefully chosen adjectives might appeal to a customer’s senses and increase their likelihood of making a purchase.

6. Tell a Story

It’s all about conveying stories, even very brief ones, via creative product descriptions. By “story,” we don’t necessarily mean paragraphs of narrative; rather, it’s just a method to make the information more enticing. The story may be interspersed with the facts to give them life or it may stand alone as a small component. It could include details on the product’s history, the inventor, or the source of inspiration.

Stories may also take the form of pictures or descriptions that convey to potential buyers what it may be like to own a product and how it might appear in their workspace, home, or garden.

Stories are crucial for engaging your audience’s emotions and attention, much as your language choice.