Unaligned teams can cost firms trillions of dollars annually, in case you didn’t know. You did read that correctly.

It’s similar to having a pilot and copilot who don’t communicate when sales and marketing teams don’t work well together; it’s challenging to achieve goals and stay on course!

Although communication is the essential to a well-aligned sales and marketing team, there are other ways to keep these two departments cooperating.

Here are five strategies for synchronizing your sales and marketing teams to meet company goals.

1. Make a Plan Involving Both Teams

Less than a day is spent on strategic planning for projects by about 48% of leaders. The issue here is that organizations find it challenging to work out the kinks and synchronize the sales and marketing teams with such little planning. Teams find it challenging to execute those plans as a result.

• Creating a single vision that aligns your stakeholders and the entire company
• Justifying your reasoning and avoiding biases and flaws
• Tracking your brand’s progress because of shared and more specific goals

What exactly should the plan include? It should include details about your next sales promotions in addition to a timetable of your upcoming marketing efforts.

Communication is essential and should always be a two-way street while planning. In order for both departments to be on the same page, they must discuss their objectives and performance metrics.

Making sure your marketing staff is informed about the performance of your sales team and whether or not they are hitting corporate goals is one approach to accomplish this. This can indicate marketing whether their plans are effective or whether it’s time to make changes.

2. Get Management Involved

Lack of upper management involvement can result in a variety of issues for your company, including low productivity and difficulty overcoming obstacles. Upper management from both teams must collaborate in order to ensure the success of your marketing and sales teams. In this approach, the objectives of the two teams might be complemented:

• The marketing team can look for potential leads to boost sales
•  The sales team can help marketing understand buyer personas and adjust the team’s marketing campaigns
• Effective marketing strategies can also help cold leads become sure buyers

Additionally, team members might be motivated by seeing how well their leaders function as a unit. Overall teamwork amongst teams may improve as a result of this.

3. Focus on Updates and Sharing Experiences

The marketing team definitely has a lot of ideas that the sales team does not, and vice versa. Here, continuing your education is crucial. In fact, you’ll be astonished at how much marketing and sales can teach one another.