2. Show Your Personality

My marketing strategy includes humanizing it so you can build real connections that lead to success and development. It’s true that LinkedIn is still referred to as the “social media for professionals” today. That does not, however, imply that you should confine yourself to a niche where your writing comes out as flat and uninteresting.

Your marketing plan must be relatable in order for your audience to relate to your brand on a human level. Show off your wit and humor if you have it!

Of course, you want everything to complement your brand voice and marketing messaging.

3. Leverage LinkedIn Analytics

As previously noted, LinkedIn offers several options for you to be creative and create material in a variety of channels, including blogs, videos, etc.

However, LinkedIn also gives you the resources to use LinkedIn Analytics to track the performance of that material. It provides you with priceless information, including the level of interaction a post receives, how different times effect the performance of the post, whether or not your content is generating leads, and more.

With this information, you can evaluate the effectiveness of your marketing strategy and decide if it’s time to go forward aggressively or change course and reconsider your strategy. And to ensure that your marketing approach is as effective as possible, you should continually evaluate the effectiveness of your content and change your campaign.

4. Figure Out Your Optimal Post Frequency

Like with any social media network, posting often and consistently are essential for development and success. Additionally, the time of day that you post has a big impact on engagement.

For instance, firms that frequently post discover that customers engage with them best in the morning or early afternoon. You can get away with a few posts per week if you’re speaking on behalf of a major corporation. Additionally, if it’s your own page, you are free to publish daily if you like.

Whatever the case, finding the perfect groove will need patience and trial and error.

5. Engage With Platform

Despite the fact that you are busy, don’t just upload your material and carry on with your day. Spend some time using the platform actively. Participate in discussions, reply to comments on your postings, and share knowledge and resources with other members of the community. People are more likely to repay the favor or keep you in mind as someone with useful information to provide when they see that you are an active member.

I’m confident that these 5 pointers will up your LinkedIn marketing game in 2023!