More business owners today are debating the value of holiday cards in the era of email. They are charming, but so is grandma’s heart-adorned knitted sweater. Are there advantages to thanking and wishing consumers well in this manner?

Seasonal cards have value and should be taken into consideration, even though they are unlikely to make or break your company. They can assist you in fostering loyalty, differentiating yourself from the competition, and expanding your audience.

Before You Get Started, Choose Your Audience

No one needs to receive holiday cards this year if they haven’t purchased anything (sorry, kid who used the gumball machine once). So that you can tailor your message, try to limit your audience. Consider the following groups: