To undertake such analysis and improve your digital marketing strategy, there are many different digital analytics solutions available. You ought to be proficient in 2023 using the best analytical tools, including:

• Google Analytics
• Hotjar
• Adobe Analytics
• Clicky
• Hootsuite

Making informed, strategic marketing decisions requires the use of digital analysis, therefore include these tools in your abilities section when creating your resume to let hiring managers know right away that you meet the position’s minimal requirements.

2. Graphic Design

You can offer content in a variety of interesting formats if you have graphic design talents, such as the ability to create infographics, animations, and visuals.

You have a second creative outlet with graphic design to bring extra visual content to your marketing campaigns. For this reason, visual material is extremely vital to the marketing strategies of over 50% of digital marketers.

Additionally, having some knowledge of fundamental graphic design techniques makes you more competitive on the job market as more businesses attempt to include images into their internet marketing strategies.

When creating social media presentations to pitch to potential clients or to show to an audience at a conference, graphic design abilities are extremely helpful.

To improve your design abilities, use websites like Canva, Domestika, or Udemy.

3. Strategic Planning

Because online marketing is dynamic and quick-paced, you must first develop a strategy before starting a campaign. A solid digital marketing strategy is the foundation of any successful campaign, and strategic planning entails:

• Setting and defining SMART (specific, measurable, attainable, relevant, and time-bound) goals
• Audience research
• Reviewing past and current campaigns
• Integrating data into your approach

If you have experience in digital marketing, use the experience part of your resume to give potential employers examples of successful campaigns you have run in the past. Be sure to highlight the role that strategic planning played in their achievement.

Or, if you’re new to the industry, share instances from your past roles when you used your strategic planning abilities to accomplish success. To better understand how to present your experience in a manner that attracts hiring managers, look at online examples of digital marketing cover letter templates. Additionally, quantify your accomplishments on your resume by citing precise figures and percentages.

4. Customer Relationship Management (CRM)

CRM software enables businesses to centrally manage all customer contacts throughout the client lifecycle. When you’re a digital marketer looking for methods to enhance your marketing initiatives, CRM software can be helpful because these solutions make it simple to detect, classify, and engage new leads from your website.

CRM software also enables you to maximize the client data you already have to tailor your marketing initiatives. CRM software improves lead generation and supports personalized marketing, which together considerably increase your digital marketing ROI.

In 2023, you should be familiar with a few CRM solutions, such as:

• HubSpot CRM
• Monday sales CRM
• Pipedrive
• EngageBay
• ActiveCampaign CRM

5. Social Media Advertising

Utilizing social media sites like Instagram, Facebook, and TikTok, social media advertising promotes businesses and their goods. This specific style of marketing is becoming more and more popular every day as social media becomes a bigger part of our everyday lives and changes how customers engage with businesses.

As a result, businesses want to increase their social media presence and draw in more social traffic; this is where social media marketers come in. Employers require marketers that can create and implement efficient lead-generation plans for social media.

By proving that you’re up on the most recent social media trends and know how to target various audiences across a variety of channels, you may convince employers that you can satisfy their needs.