Increasing your reach, establishing yourself as a thought leader, and developing your personal brand are all excellent uses of LinkedIn.

However, in order to get the most of this platform in the upcoming year, you must comprehend the crucial building blocks necessary to develop a successful LinkedIn marketing strategy. And that’s what this piece is all about—here are 5 useful suggestions you may use to strengthen and improve your 2023 LinkedIn marketing plan.

1. Original Content Over Links

Original and new content is the key to attracting an interested audience that returns frequently, whether it’s a whole new post or something you’re reusing from your website.

Reiterating externally posted links and information is something you should avoid doing. One reason is that most social media networks encourage users to stay on their website. Furthermore, it demonstrates your position as a thinking leader in your field.

Check at the content that your favorite brands and individuals on the site post if you want to get a sense of how this works. Heck, you may even look at some samples on my page.

You have all the tools you need on LinkedIn. You can upload a wide range of content types to the platform, such as blog entries and articles, videos of live sessions and interviews, case studies, and more.