It’s becoming more difficult to recall a time before the internet dominated the commercial sphere. Ecommerce and digital services have long outpaced their high-street competitors in the retail, entertainment, and a number of other industries.

What specific ways has e-commerce altered how we conduct business? How has that subsequently affected the way we market? Let’s start by examining how e-commerce impacted the overall state of the economy. The need for marketing to adapt to new digital strategies will then become clear.

What is eCommerce and How Has it Impacted the Economy?

The scale of the ecommerce market has been constantly expanding since the early 2000s. And everything just keeps speeding up. Insider Intelligence projects that US e-commerce revenues will surpass $1 trillion in 2022. They forecast e-commerce sales to reach $5 trillion globally.

Others naturally followed as more companies found success in selling their products and services online. As the convenience of online transactions became more and more widespread, we have also observed a change in customer attitudes.