The description is the initial point of contact for any potential consumer with a product. It’s difficult to overstate the importance of effective product descriptions for an online store.

The product won’t fully exist in the thoughts of the potential customer without an actual item to pick up and inspect. They only need to interact with and be persuaded by certain words and pictures on a screen.

It takes a lot of effort for creative product descriptions to accurately convey the qualities of the product while painting an alluring picture. Great product descriptions are like having a power dialer to contact your customer base directly when it comes to gaining conversions—getting a browser to become a buyer and click that crucial “add to basket” button.

Understanding the need of inventive product descriptions is one thing, but how can an online retailer make sure their product descriptions are as good as they can be?

Here are nine essential topics to mention to make writing innovative product descriptions easier.